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SolutionsPeople and potential clients look for solutions but companies often focus on products services and processes This is understandable since the purpose of an organization is to provide products and services and often the way to differentiate oneself is by focusing on the special inputs eg data ingredients eg saffron processes eg quotbespokequot quothand curdledquot approaches eg some sort of diagram of how the company comes up with results or organizational structure eg quotour special way of working and organizational structure that is siloless client focused and efficientquotAll of this is well and good and often necessary but never sufficient Because what the buyer is asking is quotCan you show me some cool shit instead of showing me how your colon worksquotAsk how much of your selling efforts are about broadcasting a colonoscopy on your companyamp8217s methods tactics history purpose and strategy and how much is simply quothere is an amazing solution idea innovationquotAccessible Today most people are constrained for time and want things fast frictionfree and optimized for their personal situation Simplicity in understanding what is available Convenience in buying Flexibility in delivery and returns Optionality in payment termsAre our solutions easy to buy and ourselves easy to deal with For an organization this means being easily discoverable on all major platforms Using language that is simple and free of buzzword bingo and jingo lingo Being available to purchase or interact with across all channels and offering varied methods of delivery and paymentPeople will not adapt to the way of the company but the company needs to retool its spine to adapt to the way of the peopleToday when someone watches a video on TikTok and comes across a shoppable commercial which offers them the choice of picking up a product from a physical store one wonders the following Was the transaction above the line or below the line Was it about marketing since it was an ad or sales since there was a special deal at the store that was featured Was it online since it began there or offline since it ended there Was it mobile since it was a phone social since it was TikTok or was it was ecommerceThe customer or consumer journeys and there are many and no longer one has become a mongrel mix and fusion as technology like hydrochloric acid has dissolved the definitions containers and organizational structures of the pastIn many organizations now marketing and sales regular commerce and ecommerce and a lot more need to be rethought around making the firm and its solutions accessibleValuesValue is always a key since in addition to time money is often a constraint for most This often requires competitive pricing but is not necessarily about selling out with the lowest price Ideally one finds a way to price the outcome versus the input Buying cheap pigs could lead to poisoned hot dogsSmart archers use fewer arrows and can get to the bullseye of a solution faster so quality has great ROI but often one must find ways to illustrate and numerate qualitySome approaches include truly differentiated solutions or people where the result or experience are so clearly superior that premiums are justifiableIt is important to note that Apple LVMH Disney and many others do not differentiate on price but valueIn addition today like never before the values of a company or person matters Purpose A stance on ESG Approach to DEI Care and growth of employees and community All these now become ways to signal value and valuesExperienceIn the end people remember the experience and pay for the experience Much of business and marketing is creating seamless experiences or rectifying and correcting lapses in the experienceExperiences have always been key but in the next few years as Web 30The Third Connected Age scales with increasingly open decentralized and composable systems ARVR interfaces new organizational structures DAO39s and new currencies of trust and monetization blockchaindriven tokens it is likely to be the key differentiatorOne reason is that brands such as packaged goods which may have struggled to create experiences are likely to be unchained and unleashed using the next generation Web 30 tool sets metaverse anyone and create truly valuable CRM programs using tokens that deliver value and unlock opportunities A creative age for building experiences is upon usThe Question to AskIs your company offering solutions that are accessible and deliver value while enabling experiences Or is it selling poorly differentiated products and services in ways that are frictionfilled for the buyer at cheap prices with a soso quality of interactionMost companies are somewhere in between but using the SAVE filter and focus efforts But this also works for each of us as individuals Do we look for solutions or fester and brood over problems Are we easy to understand and deal with Are we easy to get a meeting with or communicate with Do we speak English and make things accessible to understand What and who do we value Are our motivations and methods transparent Can we get people to trust us Do people have positive experiences with us Do we leave people with clarity energy and inspiration or do we collapse the mood of the roomSAVESolutions Accessibility Values ExperiencesClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Rishad Tobaccowala

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