Breaking Barriers: Nada Bradbury’s AD-ID Strategy for Advertising Effectiveness and Women in Tech

ADID was created over 20 years ago by two nonprofits the 4Aamp8217s American Association of Advertising Agencies and the ANA Association of National Advertisers which represent agencies and advertisers alike As Bradbury explains amp8220Their entire scope was amp8216We need folks to be able to understand where their advertising dollars are going and making sure that those are being planned appropriatelyamp8217amp8221 Fast forward to today and the rise of digital media and ADID has become even more essential offering a way to assign a unique ID to every ad creative and gather critical metadata to ensure ads are placed effectively and not overexposed to viewers amp8220Weamp8217re able to associate a unique ID to every advertising creative and understand what that creative is about by collecting metadata around itamp8221Bradbury also addresses the growing issue of ad fatigue in the digital age noting the detrimental impact of overexposure on both consumers and brands amp8220Can you imagine spending all of your advertising dollars with the hopes of bringing in more sales yet your ad shows way too often and annoys viewersamp8221 she says This amp8220pissoff effectamp8221 which Moss more pointedly calls overly repetitive ads not only creates negative associations with a brand but can even drive consumers to avoid the entire product category However Bradbury also stresses that consumers arenamp8217t rejecting ads outright they simply want ads that are relevant and shown in moderation amp8220People want activation to be more addressable for themamp8230 they want ads that are shown to them a decent number of times so they can remember and be exposed to different products they might be interested inamp8221Beyond her expertise in ad tech Bradbury shares valuable career advice for women looking to break into leadership roles When Moss asked what advice sheamp8217d give to her younger self or any young woman entering the ad tech space Bradbury had this to say amp8220Be open to everything Always be the first to raise your hand It doesnamp8217t matter what it is Think about when we interact with people we are always so attracted to the folks that want to be a part of something that want to help If you feel like you can help and provide some support do itamp8221Bradburyamp8217s leadership at ADID reflects a broader vision for improving the advertising landscape and her personal experience underscores the importance of boldness transparency and relevancy both in business and in navigating the path to success as a woman in the tech worldClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Breaking Barriers: Nada Bradbury’s AD-ID Strategy for Advertising Effectiveness and Women in Tech

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E.B. Moss

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