Rethinking Leadership: Breaking Free from Legacy Consulting Models the AI Era - White Paper
The challenges and opportunities presented by artificial intelligence and machine learning require leaders to reconsider traditional approaches to strategy, operations, and culture. For decades, many corporations have leaned heavily on established consulting frameworks -- “ivy-covered” theories rooted in linear thinking and incremental change. While these models have provided stability and direction in the past, they are increasingly inadequate in a world shaped by exponential technological advancements. Download the free white paper Breaking Free from Legacy Thinking: Jack Myers’ Vision for Leadership in the AI Era below.
Don’t’ Back Down; Double Down on DEI Investments
The recent wave of corporate pullbacks from diversity, equity, and inclusion (DEI) programs in response to social media pressure -- led by figures such as Robby Starbuck -- represents a short-sighted and dangerous trend. As a leader in media and advertising for more than four decades, my career has been dedicated to advancing diversity through talent acquisition, retention, and education. This is not only the right thing to do -- it’s an economic imperative. Yet, today, we are witnessing a retreat from DEI at a moment when the future vitality of American business depends on precisely the opposite. Listen to the podcast above or click here.
Google Opens NewFronts 2024 with a Far Beyond YouTube Appeal
If it's opening day of the annual Digital Content NewFronts, organized by the Interactive Advertising Bureau, count on Google to open the parade of presentations. Sure enough, when this year's NewFronts started in New York on April 29, Google -- the event's principal sponsor -- held serve from Horizon Hall, the auditorium inside its Pier 57 office complex. Usually, YouTube is the dominant subject, two weeks ahead of their Brandcast Upfront spectacle. Not this time out.
PlayFronts 2024 Round One: Play Your Ads Among Gamers of All Ages
PlayFronts, the Interactive Advertising Bureau's annual exposition of videogame advertising formats and trends, unfolded March 26 from Convene's Rockefeller Center branch. Day one of this two-day affair focused on how businesses and their brands can reach audiences who prefer to play their games on smartphones, tablets, personal and laptop computers.
McDonald's Elizabeth Campbell on Engaging with and Nurturing Fans through Innovative Marketing (Video)
Welcome to an insightful exploration of marketing excellence and diversity leadership with Elizabeth Campbell, Vice President of Marketing for McDonald's Corporation, in her engaging conversation with Jack Myers for his Legends & Leadership series. This video is a must-watch for anyone interested in understanding the nuances of effective marketing and the significance of multicultural engagement in the media community.
Rita Ferro's Visionary Leadership at Disney: Pioneering Strategies for Success and Inclusivity (Video)
The advertising world is constantly evolving, and at the forefront of this transformation is Rita Ferro, President of Global Advertising for Disney. Her remarkable journey and influential role in the industry are the highlights of Jack Myers' interview for his Legends & Leadership series. As a Cuban American and a 26-year veteran at Disney, Rita's insights are not just professional but deeply personal, reflecting her commitment to diversity, equity, inclusion, and belonging (DEIB).
A+E Networks Heads Back to School to Promote Advertising, Marketing and DEI
To nurture future advertising and marketing professionals, A+E Networks is partnering with the ANA Educational Foundation (AEF) and its "Masters On Campus Talent Partners Program."
Marty Pompadur: A Titan's Tale in the Media Industry (Video)
In an industry as dynamic and transformative as media and entertainment, few individuals can claim active leadership across a span of more than six decades. Martin Pompadur, however, is one of those rare leaders whose journey from a practicing attorney to an influential media mogul is not just a story of personal achievement but a chronicle of the industry's evolution. Join Marty as he shares for the first time his story, experiences, perspectives and future vision in a wide-ranging Legends & Leadership conversation with Jack Myers.
Empowering Future Media Leaders: Meet Peggy Kim and Discover FUTURE NOW (Video)
Discover the inspiring journey of Margaret (Peggy) Kim, a visionary in the media industry and a beacon for emerging talents. In a world rapidly evolving with digital media, the importance of nurturing future talent cannot be overstated. Enter Peggy Kim, the founder and CEO of FUTURE NOW Media Foundation, an organization at the forefront of shaping tomorrow's media landscape. Peggy, a 2024 inductee into the prestigious Advancing Diversity Hall of Honors, shares the story of her career and how FUTURE NOW is dedicated to building bridges between young talents and the media industry in a fascinating Legends & Leadership conversation. Peggy and 15 leaders across the spectrum of brand marketers, agencies, media and non-profit organizations will be inducted into the Hall of Honors at a gala event on April 11 in New York City. For information visit www.advancingdiversity.org.
Ed Martin's Top 25 Programs of 2023 (Part Two)
Science fiction is well represented on my best of the year list, which continues below. (Click here to read Part One.) At the top of that genre subset are the latest seasons in two franchises that have spanned seven decades on television (and other media) and show no signs of coming to an end.
MediaVillage Education Foundation Wins Silver Award for Technological Achievement in Education
MediaVillage Education Foundation, a nonprofit organization dedicated to fostering a diverse and inclusive advertising-supported media community through collective investment and positive impact, is thrilled to announce that it has been honored with the Silver Award for Technological Achievement in Education by the MERIT Awards program. The MERIT Awards for technology were judged based on submissions that represent the best in current and next-generation innovations and technologies.
The Broadcast Media Industry Faces a Pivotal Moment; Evolution Is the Path to Survive and Thrive
The following is a quick introduction to Marketron's content experience, The Evolution and Resilience of the Broadcast Media Industry: From Dinosaurs to Birds.
The Art and Science of Creativity in a Creator Economy
With two million professional content creators, the creator economy is currently a global industry worth approximately $250 billion. And this is just the beginning.
Hearst Magazines, the Whitney and Johnnie Walker Align Social Values to Create "The Art of Moving Forward"
When it comes to marketing, nothing stays the same. In the past, having a strong brand with a good product was enough to woo a customer. In today's world, that's changed. A 2022 Corporate Social Value Index conducted by NYUSPS: Integrated Marketing and Communications found that consumers are more driven by brands that align with their social values than traditional product benefits. Todd Haskell, Chief Marketing Officer at Hearst Magazines says they recognize this in brands looking to do partnerships that help them express shared values as well as from their customers. "We see this in the feedback we get from our readers, particularly GenZs and Millennials," he explains. "They want to support brands that they feel are aligned with their values."
IAB PlayFronts: Scuti and Enthusiast Advance In-Game Commerce
A pair of video game-centric organizations making presentations at last week's PlayFronts event in New York demonstrated two things in common. Both vendors discussed in public new tie-in relationships with individual TV series, and both foresee a major role with game hubs operating inside smart TV sets and devices.
John Dick: Big Advertisers Could Solve Societal Problems If They Had the Courage
Big advertisers could solve a lot of our societal problems if they had the courage. We know the evils: rampant misinformation, nonexistent privacy, the impact of social media on teen mental health, prejudiced and predatory algorithms, even foreign troll farms and bots. There aren’t many issues in our country -- climate aside -- that couldn’t be traced, at least in part, to ad-supported platforms run amok.
FQ Panel: Open Communication, Shared Values and Growing Skillsets Key to Talent Retention (Video)
Even a bit of rain in Cannes could not dampen the enthusiasm and knowledge sharing among top executives who took part in a panel session run by The Female Quotient. They provided insights into how media and ad tech companies are approaching the challenge of diverse talent acquisition and employee retention.
AMC Shows the Thrilling Side of STEM with "Walking Dead" Campaign
AMC's long-running horror hit The Walking Dead is spinning a new plot for young women: showing them how science, technology, engineering and math (also known as STEM) play into the show's post-zombie apocalypse world.
Advice to the Next Generation on Careers
In an interview last week by Kenneth Hein, the U.S. editor of The Drum, I was asked to look back at what the keys to a successful career might be and then look ahead to what may come. It was a short interview, but feedback indicates it resonated. I have edited it down to the parts others may find useful while adding some summary points. The entire interview can be found here.
Omnipresence! Omniverse!
Omnipresence: The fact of being present or having an effect everywhere at the same time. (Cambridge Dictionary)
