How Influencer Collaborations Are Changing the Beauty Industry Landscape
Influencer collaborations have become a mainstay in the beauty industry, transforming the way brands connect with consumers and drive sales. By partnering with influential figures on social media and working with a beauty marketing agency, beauty brands can reach wider audiences, build trust, and generate significant buzz.
Zefr and IPG Mediabrands Launch Partnership to Combat Misinformation
IPG Mediabrands and Zefr announce first-in-kind agency partnership designed to tackle misinformation and enhance brand safety and suitability for online campaigns. Backed by extensive research data from IPG Mediabrands’ media intelligence and investment unit, MAGNA, and powered by tech-driven performance unit, KINESSO, the new collaboration will deliver campaign solutions that enable brands with the capability to avoid misinformation across social platforms in priority areas including political, climate, healthcare, AI-generated, and brand-specific content. This partnership extends the existing collaboration between IPG Mediabrands and Zefr; and it is aligned to the agency network’s Media for Good efforts which focus on driving impact within and outside of its business through Brand Safety, Media Responsibility, Marketplace Equity, and Sustainability.
The Ad Council and Feeding America's New PSA Shows What's Possible in a World Without Food Insecurity
Feeding America® and the Ad Council, in partnership with fluent360, today launched a new fully-integrated PSA campaign designed to inspire conversation about and drive passion for the issue of ending hunger in the United States. "The Full Effect" highlights the impact of food on people's lives and was developed to show when people are fed, futures are nourished, and individuals go from living, to truly thriving. Through short vignettes, the PSA shows the everyday joy of a child receiving a science fair award, and thriving as a working mom, to the bigger life achievements celebrating a graduation with family.
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