To Create Pathways to More Diversity, FreeWheel Advances Industry Connections
Following last spring's nationwide protests for racial equality and social justice, media companies and brands have redoubled their efforts to advance diversity. To accomplish that objective, companies need to identify, recruit and support diverse talent, as well as identify partners with BIPOC representation and ownership.
Discovery+'s "Design Star: Next Gen" Brings Next-Level Good Vibes
The last time Jonathan Adler, Lauren Makk and Allison Holker Boss were together was towards the end of 2020 when filming on the new discovery+ series Design Star: Next Gen (watch the trailer above) was just wrapping up. So, you can forgive them for turning an interview into a bit of a reunion and a total lovefest.
Working Remotely in 2021: How Automation Will Streamline Your Performance Marketing Operations
With business dynamics changing this year, along with environmental factors like COVID-19, a lot of businesses are stretched for margins. In times like these, the best utilization of resources for companies is to focus on growing their businesses by using automation to replace all the man hours put into repetitive manual processes so employees can focus on value-creating tasks. Fortunately, automation solutions are emerging in the performance marketing space every step of the way from offer creation to campaign optimization to offer pausing and measurements.
AAF's Steve Pacheco: Empathy, Empowerment, Energy Drive Diversity Activism
The American Advertising Federation's (AAF) High School AdCamp is a beneficiary of the Advancing Diversity Education Fund, underwritten by MediaVillage, AdvancingDiversity.org and the media community.
How Radio/Audio Can Succeed in Tough Ad Market
As brands navigate today's uncertain advertising market, audio can offer them a brand-safe haven. According to exclusive research from The Myers Report, audio outperforms many other media in important sales categories, including trust, client support, and communicating value. Now, it's up to the audio industry, including broadcast radio and digital audio, to deliver that message to brands, agencies, and ad executives.
National Geographic's Mike Heithaus on Sharkfest 2020
This past weekend National Geographic launched its Annual Sharkfest, the five-week-long programming event packed with a slew of new specials aimed at uncovering more secrets to the ocean's most feared predator. Now in its 8th year, Sharkfest continues to provide viewers with an educational and entertaining way of understanding the species, but after 8 years and umpteen specials, what more could be left to know about these creatures? Apparently, a lot. Marine Ecologist Dr. Mike Heithaus is just one of the hosts providing new specials for Sharkfest and is no stranger to the network. In addition to Sharkano (premiered July 21 at 10 p.m. with repeat viewings available by checking your local listings), he's shining a light on one of the ocean's most feared sharks in the premiere of Raging Bull Shark (July 26, at 8 p.m.). "They are big amazing predators who need to be respected," he told MediaVillage recently. "What a perfectly adapted animal to their environment, and If I am going to see one underwater, I want to be in a cage. They are one of the only sharks that are going to go after something their own body size, other [Sharks] will go after something about 10% of their body size. They'll often attack dolphins of equal size which is pretty impressive, and they use their environment really well and are usually more common in murky waters. We got to highlight that in Sharkano by stirring up the waters, and while we couldn't see beyond our masks, using sonar you can see them navigate that water."
Four Things You’ll Learn About Jack Myers and MediaVillage From His Appearance in “Bold Voices” Series Interview
Jack Myers broadened his scope of diversity beyond gender after researching the first generation to grow up with the Internet and their emergence into the workforce. It is a testament to his dedication to the constant evolution of diversity, equality and inclusion research and practices.
NPR CMO Michael Smith Urges Execs to Step Out of Their Comfort Zone
As brands reorient amid the COVID-19 pandemic and Black Lives Matter movement, partnering with a trusted media organization is more important than ever. At NPR, Chief Marketing Officer Michael Smith helps shape those partnerships and direct the organization's own outreach. To encourage a diversity of voices, he said NPR is expanding both its content and distribution platforms.
Haddon and Kavanagh: Women Showing Football Some Game
Fun fact: Julie Haddon, the NFL's senior vice president of global brand and consumer marketing, played Little League well before other girls did, and actually left her bat mitzvah party early to pitch a doubleheader. She went on to pitch audiences on films like Shrek for DreamWorks before marketing early-stage Twitter and financial disruptor, SoFi.
