American Lung Association and the Ad Council Unveil New PSAs Highlighting the Significance of Early Detection for Lung Cancer
Early detection is essential when it comes to lung cancer, and early diagnosis can save lives. Today, the American Lung Association and the Ad Council are helping to address the nation’s leading cause of cancer deaths. As part of the ongoing Saved By The Scan campaign and timed to World Cancer Day, the organization, together with the Ad Council and creative agency Hill Holliday, released new public service advertisements (PSAs), “If Your Lungs Could Talk,” in an effort to reach eligible current and former smokers about the importance of lifesaving lung cancer screening.
Enhancing Credit Risk Management: The Crucial Role of Stress Testing
In the intricate world of finance, where uncertainties abound, the ability to anticipate and mitigate risks is paramount. Credit risk – the potential loss arising from the failure of a borrower to honor their financial obligations – stands as one of the most significant risks faced by financial institutions. To navigate this terrain effectively, institutions employ various risk management tools, with stress testing emerging as a cornerstone of their arsenal. In this article, we delve into the critical role of stress testing in credit risk management, exploring its methodologies, implications, and future prospects.
Squeaky Wheels Do Make a Difference With Debt Collection -- If You Do It Right
Collecting outstanding debt is a vital part of any business. It's not glamorous and can even be a little uncomfortable. But the dangers of not collecting on debt owed are much greater than a few tough conversations or bringing in a collection agency. In our post-pandemic state of "normalcy," it may not be apparent how long a creditor should wait to pursue monies owed.
The Ad Council and Meta Encourage Parents to "Drop the F*Bomb" With Their Kids in New Campaign to Address the Fentanyl Crisis
The Ad Council, in the latest phase of its coordinated public awareness effort tackling the overdose crisis facing America, today announced a parent-focused campaign in partnership with Meta. Emphasizing the prevalence and dangers of fentanyl, the campaign, Drop the F*Bomb, mobilizes and equips parents and caregivers to initiate candid discussions with their teen and young adult children about the drug.
Ad Council and Leading Tech Companies Team Up to Educate Youth and Parents on the Dangers of Fentanyl
The first phase of a broad effort tackling America's overdose crisis targeting youth taps former drug dealers to deliver the facts on fentanyl in a new platform, "Real Deal on Fentanyl," created by JOAN Creative
A New ESG (Employees, Society, Government)
ESG has been important to companies and to investors, though recently there has been some blowback from certain segments of the market on whether it is a feel-good, hard to measure, share-holder unfriendly and fuzzy goal. This piece proposes that while it remains important, a new ESG which is far more focused and therefore measurable, far more aligned with stakeholder value and far more resonant with recent challenges needs to be acknowledged.
Eighty-Eight Million Americans at Risk for Type 2 Diabetes Can Change Their Outcome
Prediabetes can be reversed -- and the American Medical Association (AMA), the Centers for Disease Control and Prevention (CDC) and the Ad Council want people to know it.
