Broadbeam Media is a full-service, independent performance media agency that approaches media planning and buying by finding pockets of undervalued inventory in the fragmented digital video landscape, including direct response television (DRTV), advanced TV and digital. Using research-driven strategy, the agency utilizes proprietary tools to evaluate opportunities, find the most valuable impressions across all inventory and targets and optimize returns. In addition to an in-house research team that creates custom client solutions for evaluation and reporting, Broadbeam Media also extends production support for new media creative and video needs. Based in New York and Boston, the company is a subsidiary of Active International.