Trisha Patterson has spent most of her career in local ad sales, affiliate sales and marketing. Before establishing local ad sales for Fox News Channel and Fox Business Network as Director of Local Ad Sales, she was in Affiliate Sales and Marketing for FNC and Food Network. Combining her sales experience with a lifelong passion for sports, she was then Vice President Advertising and Partnerships for a startup digital platform dedicated to women's sports coverage. Most recently, Trisha was in Client Services/Account Operations at a4 Advertising.