Tess is a research professional dedicated to understanding what drives consumer behavior, from the first spark of interest to the final purchase and beyond. As Director of Research at Involved Media, Tess conducts proprietary research focused on filling in the knowledge gaps about the modern media consumer as well as creating and re-evaluating media strategies for new and existing clients. Prior to focusing on media, Tess worked in market research at Ipsos and previously attended NYU, concentrating in the biological basis of economic decision-making.
