Matthew Scott Goldstein (msg) is a versatile and hands on, data-driven consultant with deep knowledge of the media business. He specializes in Digital Advertising from both a publisher and marketer perspective plus all companies in-between. He is fortunate to see a significant portion of the ecosystem which gives him deep insight into the ever-changing advertising landscape.
His expertise includes Revenue Operations, Sales Planning, Account Management, Pricing, Yield Management, Inventory Analysis, RTB strategy, Ad Product Development, Product Management, Coaching, M&A, Advertising Sales, Customer Acquisition and Strategic Planning.
He can both talk strategy and roll-up his sleeves and develop an excel model with the best of them.
Over the last 12 years, he has consulted with over 70+ different companies for extended periods, including AIG, American Express, Birch Box, Daily Mail, Disney, Forbes, Hearst, J. Crew, KPMG, Meredith, NY Times, Xaxis and many others.
Before starting his own consulting business, Mr. Goldstein held strategic positions in the ad technology space:
• Founder of Korrelate, Inc. (sold to JD Power)
• Founder of agaddo, a salesfore.com dashboard company
• COO of Peer39, a semantic advertising company (sold to Sizmek)
• Senior Vice President of Revenue Operations of TACODA (sold to Aol)
• Vice President of Online Ad Operations for MTV Networks/Viacom
He also writes a twice quarterly newsletter that can be found at https://www.whatisawhappen.com/
Mr. Goldstein holds a BA in Finance from George Washington University and an MBA in Media Management from Fordham University. He lives in Lower Manhattan with his wife, three wonderful children and his dogs.
