Mark is making TV interactive and both enjoyable for viewers and beneficial for advertisers. At TiVo, Mark is the VP of Interactive Advertising, managing client and agency utilization of advertising seamlessly weaved throughout the TV viewer experience, and second-screen synched applications connected to social media. Mark is a passionate advocate for the collaborative transformation of media and advertising to better suit the needs of today's empowered and fickle consumers.
Prior to TiVo, Mark was the Managing Director and Executive Producer for Brand New World, a digital creative agency. Before that, he worked in Gaming, Audio Branding, Design, and Video Production. Mark started his career at FutureBrand as a strategy and brand valuation consultant. Mark received his Bachelor of Science degree from Duke University.
Read all Mark’s MediaBizBloggers commentaries at InteracTiVoty.
Check us out on Facebook at MediaBizBloggers.com
Follow our Twitter updates @MediaBizBlogger
>
