Ken Auletta has written Annals of Communications columns and profiles for The New Yorker magazine since 1992. He is the author of eleven books, including five national bestsellers: Three Blind Mice: How the TV Networks Lost Their Way; Greed And Glory On Wall Street: The Fall of The House of Lehman; The Highwaymen: Warriors of the Information Super Highway; World War 3.0: Microsoft and Its Enemies; and Googled, The End of the World As We Know It, which was published in November of 2009. His other books include:Backstory: Inside the Business of News; Media Man: Ted Turner’s Improbable Empire; The Streets Were Paved with Gold; and The Underclass. His twelfth book, Frenemies: The Epic Disruption of the Ad Business (And Everything Else), will be published in June 2018.