Kate Sirkin is the head of data and partnerships for Publicis PeopleCloud – a proprietary, cloud-based platform that uses data to identify sources of client growth at the individual level. In her role, she is responsible for the identification and creation of unique and actionable datasets to be used within the PeopleCloud platform to deliver business growth for clients.
Throughout her career at Publicis Media, Kate has spearheaded research initiatives that have helped to expand the field of communications research, from early investments in brainwave monitoring to evaluate impact on attention levels and eye tracking in pursuit of optimal OOH context, to single source analysis and fusion.
She is a founding member of MASB, executive and board member of the ARF and CIMM. Kate is also on the Print and Digital Research Forum Program Committee.
