Julie DeTraglia is the Head of Ad Sales Research at Hulu where she is responsible for the development, design and implementation of ad sales research initiatives and advising Hulu’s national sales team. Prior to Hulu, Julie was SVP of Digital Research at NBCUniversal, where she was responsible for sales research and strategy across NBC’s digital properties, including all sites and apps for NBC Entertainment, News, Sports, Olympics and cable entertainment properties. DeTraglia, who was with NBCU for more than 14 years, is a graduate of Dartmouth College and is based in New York.