Jennifer Fernbach, SVP, Optimized Content Solutions, Digitas. With 20+ years of experience supporting some of the world's most respected brands, Jen Fernbach is currently the Digitas North American Center of Excellence Lead for Optimized Creative. In this role, she oversees the implementation of client solutions, including standing up global teams and capabilities; Transcreation and Localization; and rolling out tools and technology, including the DAM, workflow management, dynamic creative, and more.
