Jane Cavalier is Founder and CEO of BrightMark Consulting. She speaks for the brand, highlighting the cultural, social and personal value of brands in today’s rapidly changing, interconnected and uncertain world. Cavalier has shaped over 100 brands across her 30 year career in advertising and consulting. She put Snapple on the map with Made from the Best Stuff on Earth and built Qwest into a billion dollar telecom brand with Ride the Light. Her insights draw from a diverse range of branding experiences including global enterprises such as American Express, visionary companies such as iRobot, nonprofits such as Boston Children’s Hospital and John Templeton Foundation and government agencies including the US Navy and Department of State. Her perspective is shaped by her work as a chief strategy officer, creative director, CMO and board member. Cavalier writes about how powerful brands forge meaningful connections that create value in the new world. As an edge dweller, she shares her insights and reflections on diverse branding topics, and presents the “brand perspective” on matters related to business, politics, technology, culture, consumer behavior and faith. Jane is on the Board of Directors of the Nemours Children’s Health System, the American Composers Orchestra and the Board of Governor’s of the RAND Corporation.
