Helen received her Master’s degree from Florida International University and her undergraduate degree from the University of Florida. As Director of Communications and Public Affairs at Ballyhoo, she spearheads consumer-facing public relations efforts. Additionally, she oversees the development of strategic relationships with B2B partners, government entities, and nonprofit organizations. Notably, she’s responsible for advancing Ballyhoo’s environmental and community initiatives, building excitement for product launches, and amplifying the unique campaigns of our advertising clients.