Three Things Every CMO Should Know About Brand Content
A recent global survey underscores the growing importance of content marketing for brands and their agency partners -- 670 marketing executives across EMEA, APAC and the Americas were asked to rank the importance of 24 marketing trends including programmatic buying and real time bidding, viewability and ad blocking, mobile video and cross-device targeting. Among all of these trends, brands and agencies alike indicated that content marketing was their No. 1 priority.
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