As Associate Director of Research and Knowledge Management for Publicis Media’s multicultural practice, Cultural Quotient, Arnetta Whiteside oversees the creation and distribution of research and thought leadership, the development training materials, and increasing the visibility of the significant work that PM’S multicultural practice achieves both within our organization and on behalf of our clients. Arnetta is the National Co-Chair of Publicis Groupe’s Business Resource Group (BRG) VivaWomen of Color.