Alex Petrilli serves as senior manager of media insights at TiVo. In this role, Alex is responsible for utilizing the vast data resources available at TiVo to convey valuable information about the television industry and viewing trends. Prior to TiVo Alex worked as a broadcast research director in the SF DMA for Chris-Craft Television and CBS. Alex received an MBA from the University of San Francisco and his BA from Loyola Marymount University. Alex has presented TiVo Stop||Watch data at past conferences including TMRE, ARF Research 5.0 and BBM Canada.