CEO
Traction
Stir (never shake) a spoonful of charisma, a jigger of positive energy and a mind as sharp as a freshly plucked lemon and you get close to the cocktail that is Adam Kleinberg. Adam is CEO and a founding partner of Traction, an advertising agency and innovation consultancy in San Francisco.
Traction has had the good fortune to provide innovative marketing solutions to some of the world’s greatest brands including AAA, Adobe, Alibaba.com, Bank of America, Bonny Doon Vineyards, CamelBak, Clos du Bois, Intuit, Robert Half International, Salesforce.com, SAP, Shutterfly, Virgin Mobile, Walmart.com and Web 2.0 Expo. The agency was named the #1 interactive agency in the United States for 2009 by BtoB Magazine—and was the runner up for that award in 2010 and 2011. Traction was #1,217 on the 2010 Inc. 5000 list of the fastest-growing companies in the US. And, they’ve also been named a “Social Media Agency to Watch” by iMediaConnection.
Adam has also been a contributor Mashable.com, iMediaConnection and was featured in the first-ever issue of ad:tech’s Marketing Masters series. He has twice been named to BtoB Magazine’s “Who’s Who in BtoB.”
