Associate Director, Strategy & Operations
OgilvyEntertainment
Abby Marks is an Associate Director with OgilvyEntertainment, where she is responsible for the creation, development and delivery of 360 entertainment marketing programs. Since joining OgilvyEntertainment in 2010, Abby has been responsible for managing the brand stewardship of Time Warner Cable and DuPont.
With a passion for business strategy, Abby has identified and designed new business processes for clients to gain efficiencies and improve the impact of marketing partnerships. In her short time at Ogilvy, the multi-platform programs she has delivered include consumer events, original content, sports marketing, network sponsorships, international business forums, digital properties and social media. Abby has delivered programs in partnership with the NBA, MLB, ESPN, Fox, Showtime, IFC, the BBC, MSG, the US Soccer Foundation and the MLS.
Prior to joining Ogilvy, Abby worked with PricewaterhouseCoopers’ Advisory practice, where she was responsible for advising entertainment and media clients on strategic and operational issues. Her work at PwC aided clients including Verizon, Martha Stewart Living Omnimedia, Interpublic Group, and AT&T to explore new revenue opportunities and the redesign of consumer experiences through her knowledge of emerging technologies and changing consumer behaviors. Her early career with Arthur Andersen and PwC saw her spending extensive time in Europe managing business process design and compliance programs with Fortune 500 clients.
A native of Happy Valley (and spending a significant amount of her childhood in the stands at various Penn State sporting events) Abby is an avid sport enthusiast, a passion that was catalyzed by a summer internship at the Sydney 2000 Olympic Games. In December 2010, Abby completed her MBA at Manchester Business School (UK) with a concentration in Sport and Major Events in conjunction with the World Academy of Sport.
Abby graduated from James Madison University with a BBA in Accounting and a concentration in Information Systems and obtained her CPA and CISA licenses in the state of Pennsylvania. As a four-year varsity letter winner in swimming, Abby was recognized as an NCAA Academic All-American, GTE Scholar Athlete and was the recipient of the Duke Dog Pride award from her teammates, a recognition for outstanding team spirit and work ethic.
