YouTube Goes to the Movies

May We Have the Envelope Please Our specialedition YouTube Movie Trailers Leaderboard ranks the top performing Best Picture nominee trailers including both studio channels and popular aggregators This year the nine trailers are all blockbusters racking up 3 millionamp160hours of watch time1 That39s the equivalent of about 25 millionamp160viewings of the Oscarnominated animated short Borrowed TimeThe most popular trailer came right down to the wire And the winner is amp8230 La La Land which took home the No 1 spot on our leaderboard followed closely by Arrival and Hacksaw Ridge1 Head over to Think with Google to see how the other Best Picture nominees faredThe Movie Space on YouTubeWhile the best picture nominees span a variety of genres superhero movie trailers are the most viewed according to new research on the movie space on YouTube from third party researcher Pixability Superhero movie trailers have the highest average number of views per video2 and superhero animated and sciencefiction trailers make up 74 of the top 100 most viewed trailers2Pixability also found that while trailers are the most popular type of movie content on YouTube2 songs both official clips and covers by fans are actually the most engaging type of movie content3 Movie musicals like La La Land are certainly having their day in the sun and YouTube viewers are singing right alongCase in point La La Land is running away with the competition for YouTube views among the nominees for Best Original Score with over 1 billion views of its music both in clips of the movie and covers by fans4Google News Lab looked at trailer trends from another angle entirely geography Think you can guess which movie trailers were most popular on the coasts West Texas The Pacific Northwest Take a lookBefore the winner is crowned on Sunday pop some popcorn and don39t forget to take a spin through all the top Best Picture trailers over at Think with GoogleSources1 The YouTube Movie Trailers Leaderboard includes views on videos from some of the most popular trailer aggregators as part of our count Ranking is determined by an algorithm that factors in paid views organic views and audience retention how much of a video people watched through 21317 Trailers must be for movies nominated for Best Picture and included the top performing trailer for each nominee YouTube global data 1116213172 Pixability quotMovies on YouTubequot February 2017 quotMost popularquot is based on number of videos and views3 Pixability quotMovies on YouTubequot February 2017 quotMost engagingquot is based on total likes comments and shares Songs refers to music and lyric videos of either full movie soundtracks or songs attributed to a top movie4 YouTube data 1116amp82112117Click the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this article are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

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YouTube Goes to the Movies

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Meredith Argeris

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

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YouTube Goes to the Movies

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Meredith Argeris

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