You Need to Pop Someone in the Face with Truth: MOBE's Yvette Moyo on Racism in Advertising (VIDEO)

Yvette Moyo founder of MOBE Marketing Opportunities in Business and Entertainment and the Real Men Cook Charities platform acknowledges as someone who39s been at the forefront for 30 years of pushing the marketing community toward greater diversity at the senior executive ranks that she39s frustrated by the lack of budgets available for the educational and development tools required to advance the industry quotevery once in a while you need to pop somebody in the face with truthquot she explains as she shares a history of leaders who have overtly stood in the path preventing Black executives to succeed quotIt39s shamefulquot she says quotIt is absolutely shameful what corporate America does to Black corporate executives who come into their corporations from high level institutions and our historically Black colleges and universities and are at the top of their class no matter where they were educated only to be 39less than39 39Less than39 from the day they hit the front doorquotMOBE has created a series called Buried Alive which is how Yvette refers to Black corporate executives quotwho are muzzled and buried We have had to navigate being Black in America which is the most creative thing you can do on the planet I think James Baldwin said quotWe have to put on the mask that we are accepted We39re Black people and we39re accepted And then when we take that mask off the truth is we have been so undervalued disrespected in the daytoday marketplace and you can see it in corporate America Now there39s scrambling to find those executives People are getting promoted but not necessarily the people who fought the fight to get promoted So we always move forward in our platform with a sense of history purpose and missionquotYou39ve got to know that history the purpose has to be to get what we deserve and the mission is to make sure that we are not undervalued and to own it Own itquotIn my Legends ampamp Leaders Conversation with Yvette she lays out solutions and also shares a behindthescenes look into the Real Men Cook Charities work she39s been doing for decades in Chicago to bring a better Father39s Day and better life to Chicago39s South SideClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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You Need to Pop Someone in the Face with Truth: MOBE's Yvette Moyo on Racism in Advertising (VIDEO)

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You Need to Pop Someone in the Face with Truth: MOBE's Yvette Moyo on Racism in Advertising (VIDEO)

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FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

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