With LGBTQ+ Discrimination on the Rise, New "American Dreams" Campaign Encourages Taking Action Against Hate

Today the Ad Council launched the latest effort in its EmmyAwardwinning Love Has No Labels campaign to raise awareness of the ongoing discrimination faced by LGBTQ people and to remind audiences how they can help create a more accepting and inclusive societyWATCH THE NEW LOVE HAS NO LABELS quotAMERICAN DREAMSquot VIDEOSince the initial launch of the campaign nearly a decade ago hatred and division still plague our country with rising discrimination targeting LGBTQ people and increasing their risks of experiencing housing and broader discrimination as well as threats of violence But as disparities persist many people across the country are unaware of the presentday threats and the realities of LGBTQ people The new effort quotAmerican Dreamsquot developed pro bono by RGA a global digital design and advertising agency directed by Luke Gilford and produced by Golden LA was created with this in mind emphasizing the shared humanity dreams and hopes of people across all walks of life juxtaposed against the reality for LGBTQ peoplequotNo one should face discrimination because of who they arequot said Ad Council President and CEO Lisa Sherman quotThere is more that unites us than divides us and this new campaign was designed to empower individuals across the country to see the inequities impacting so many and take actions that help ensure that LGBTQ people also have the opportunity to pursue their dreamsquotToday 28 US states lack laws that protect LGBTQ people from being denied housing public accommodations and other services based solely on their gender identity and sexual orientation This means that in more than half of US states LGBTQ people could be denied housing just because of who they are Concerningly 50 of LGBTQ Americans have also been harassed fired or denied a promotion at work because of who they areThe new quotAmerican Dreamsquot effort highlights the barriers that exist in achieving equality and protection against discrimination for all It then directs audiences to the LoveHasNoLabelscom website On the site people are encouraged to learn about the legal protections that do or do not exist in their state read stories from LGBTQ people about their experiences with discrimination and access resources to help foster more accepting communitiesquotThe Ad Council39s Love Has No Labels 39American Dreams39 campaign is more than just a message it39s a call to actionquot said Robin Forbes global chief executive officer at RGA quotIt39s an urgent reminder that we must all take steps to ensure LGBTQ individuals are treated with the respect and equality they deserve Campaigns like this are a critical tool in the toolkit we can use to highlight our shared humanity and emphasize that discrimination has no place in our society RGA is proud to partner with The Ad Council to tackle these issues headon reinforcing that we39re all human before anything elsequotThe campaign39s latest initiative was funded by California39s BRIDGE Project Fund to support Love Has No Labels39 ongoing mission of spreading messages that change hearts and minds and inspire the public to take meaningful actions that create a more inclusive societyLove Has No Labels partnered with a range of issue experts and nonprofit organization partners to develop this work including GLAAD The Human Rights Campaign the Movement Advancement Project and The Trevor Project The campaign39s advisory committee amp8211 comprised of leaders from Deutsch LA Equality California Evans Hotels iHeartMedia JampampZ Strategies National Committee for Responsive Philanthropy TransFamily Support ServicesTransYouth Liberation and The Williams Institute amp8211 helped advise on the development of the latest initiativeThe campaign will appear nationwide in advertising inventory donated by the media industry including iHeartMedia which also produced audio assets for the campaign In addition to widespread reach through the PSAs quotAmerican Dreamsquot will meet audiences where they are through custom content with celebrities and other trusted messengers media partnerships and more to extend this critical messageSince the campaign39s launch in March 2015 its PSAs have exceeded 430 million online views and LoveHasNoLabelscom has had more than 34 million unique visitors According to a survey commissioned by the Ad Council and conducted by Ipsos Public Affairs those who are aware of quotLove Has No Labelsquot public service announcements PSAs are significantly more likely to have taken action to prevent discrimination or prejudice 88 ad aware vs 62 nonad awareVisit LoveHasNoLabelscom and join the campaign39s social communities on Instagram Facebook and X to learn more and stay tuned for campaign updates including influencer partnerships additional stories of LGBTQ experiences and morePosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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With LGBTQ+ Discrimination on the Rise, New "American Dreams" Campaign Encourages Taking Action Against Hate

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With LGBTQ+ Discrimination on the Rise, New "American Dreams" Campaign Encourages Taking Action Against Hate

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