Will Media Businesses Survive Trump?!?

It39s time to remember why January is named after the Roman God Janus amp8230 so let39s look back and forward at the same time at the major changes that happened and what they might mean next year amp8230 and make some guesses about who and what might survive the next tempestuous yearIf of course next year rings in on time or thereaboutsamp160Sure we can count on that can39t weLooking Back politics in 3916We all know how it turned outamp160The GOP candidate Donald J Trump won the Electoral College vote by the 8th last count best margin ever not the claimed overwhelming triumphamp160The loser Democratic candidate Hilary Rodham Clinton won the popular vote by some 28 million votes amp8230 with about 85k in the wrong statesSo what does that meanamp160 Many pundits gave the win to disenfranchised unhappy putupon rural white voters That39s an overstatement but with a lot of truthamp160Others simply blamed Clinton and her campaignamp160Also something with a lot of truthamp160Clinton39s campaign blamed among others FBI Chief Comey the Russian hackers and the dripdripdrip of email releases that reminded even Clinton that the home server during her Secretary of State term was a real mistake amp160never mind that it really didn39t mean a damn thingNever mind too there had never been a candidate like Trumpamp160His outofanybox remarkable media savvy and an untouched ability to lie his way through speeches built around applause lines certainly set a new low bar for politicians and nonpoliticiansamp160 We had seen this before with Huey Long and George Wallace for exampleamp160But never before had it been done with such panacheThe real winning though happened because the betterthanexpected datadriven Trump campaign concentrated on the right states at the right time with a simple memorable message Make America Great AgainWhich proves something about advertising messagingLooking Ahead politics in 3917Yeah I knowamp160Scaryamp160But necessaryamp160If you did pay close attention throughout the year and actually listened to the things Trump said that made some sense and had some continuity beyond the sloganeeringamp160you39ve probably already booked your Russian for Beginnersamp160courses or at the very least bookmarked Google TranslateAs soontobe former President Obama remarked quotElections have consequencesquotamp160 The Grand Old Party has morphed into the Grand Ole Trump a new party dedicated to the most addictive of American values poweramp160 Plus as with all things Trump money The only real question is how egregious that will beBut back to consequences for media companiesNet neutrality will go awayamp160The Federal Confusion Commission will get even more so especially since Tom Wheeler will resign on Inauguration Day just after Commissioner Rosenwercel has to resign on January 3amp160That gives the Republicans a 2to1 majority right awayThe Voice of America will be reborn as the Voice of Trump VoTamp160 A defense bill in effect gave control to the White House 247 tweets to the glory of TrumpIf Trump39s infrastructure promises are real and more than just a sop to guaranteed rates of return for private investors that could mean much better broadband infrastructure for more rural citizensMedia content companies willing to challenge the new President had best shore up their legal and PR departmentsamp160Trump ran against big media before during and after the campaignamp160 Another new paradigm for a President39s behavior has been set along with a threat to one of our most basic values as a democracyThe real target I believe is freedom of the pressamp160The new President might like the Second Amendment but the first one is thorn in his egoamp160Freedom of the press and freedom of speech are fragile freedomsamp160quotFake newsquot is the least of the problemsamp160State control of media continues to be a worldencompassing virusamp160Americans need to be vigilant amp160Just moments after I wrote this CNN39s Reliable Sources reported that incoming White House Chief of Staff Reince Priebus indicated he wanted to change the White House daily briefings to amp8230 well something differentSince most of Trump39s Cabinet leadersinwaiting have already expressed their desire to upend their respective Cabinets39 purpose the changes of explosive stories du jour will be endless amp8230 setting up more free press pressures especially since each nominee seems to fly in the face of the new President39s campaign promisesIn short for content companies amp8230 welcome to interesting timesRandom NotesIf you39re wondering about the advertising side of media click here for Stuart Elliot39s take amp8230 worth a close readBloomberg has a new news app amp8230 so why didn39t it include relevant Twitter tweetsamp160 That would make it easier to buy on stock drops by new PEOTUSPOTUS tweets and then sell on rebound like it can work on their terminalsamp160 As The Economist has noted amp160It39s the new American business modelMerry Christmas Happy Holidaysamp160and Happy New YearClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this article are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

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Will Media Businesses Survive Trump?!?

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Paul S. Maxwell

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

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Will Media Businesses Survive Trump?!?

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Paul S. Maxwell

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

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