Why You Should Make the FIFA Women’s World Cup Part of Your Advertising Plan

By most accounts the biggest sporting event in the world is the FIFA World Cup where national teams compete every fourth year to see who is the best on the planet in the sport of soccerSince the inception of the Womenamp8217s World Cup in 1991 the United States Womenamp8217s National Team has been the major force with four championships including the two most recent tournaments and placing second or third in all other tournaments Who can forget Brandi Chastain with her arms raised in triumph at the successful conclusion of the 1999 World Cup against ChinaMore than 14 million viewers tuned in to watch the US defeat the Netherlands in 2019 up 22 over the 2018 menamp8217s finalThis summer from late July to the middle of August theyamp8217ll compete again with the event being held jointly in Australia and New Zealand And again theyamp8217re positioned to be a primary contenderLike the menamp8217s tournament late last year Fox broadcast FS1 and Telemundo will share television rights with FS1 expected to carry a healthy percentage of the Englishlanguage games The audience for the Womenamp8217s World Cup is generally affluent well educated and likely to watch sports on televisionConsider aligning yourself and your business with this event that has worldwide implicationsThis article was written by David Williams a4 Pricing LeadPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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Why You Should Make the FIFA Women’s World Cup Part of Your Advertising Plan

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Why You Should Make the FIFA Women’s World Cup Part of Your Advertising Plan

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