Why Tesla Fanaticism Is Ultimately Bad for the Brand

I recently looked over a friend’s new Tesla Model 3 (pictured at top) and pointed out a couple of flaws.  The trunk was misaligned and the paint had visible “orange peel” (textured like the skin of an orange).  But my friend is one of several people I know who are fanatics for the brand; who counted down the days until their Tesla was delivered and thrilled to its charms.  Which are considerable, I agree.  I drove that Model 3, and it was huge fun, totally exhilarating.  But c’mon, it’s a car, not a mythical chariot.  Tesla builds the full-sized Model S sedan, the Model X SUV and the compact Model 3, all battery electric cars.  Its vehicles have flaws -- Tesla is hardly unique there -- but sometimes there are too many to be ignored.