In ancient Greece, there was much philosophical reflection on poetry, painting, music and all things beautiful, and these reflections had an enormous influence on culture. Fast forward to today and we are observing the renaissance of "aesthetics" as expressed by the Gen Z cohort, representing the fastest-growing segment of online consumers. Nowadays, the cultural meaning of an aesthetic is a collection of visuals, objects, music, clothes and text that represents a specific emotion, purpose and community.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Raquelle Zuzarte
Raquelle M. Zuzarte is an award-winning global marketing leader, who has led brand campaigns at Procter & Gamble, Johnson & Johnson, Accenture, Charter, Time Warner Cable and CBS. She also recently launched Equity Project For All… read more