It may just be my imagination but we haven’t been hearing quite so much from our old friends the agency trading desks lately. It wasn’t so long ago that the trades were full of pronouncements on why it was perfectly acceptable not to tell clients where and how their online budgets were being spent, and how those poor deluded clients who had decided to do something about the situation by (in some cases) bringing the task in-house would soon come to see the error of their ways.
Whither the Trading Desk?
