As the original form of audio, you'd think radio stations would be the go-to for all things podcasting, but that's hasn't been the case. In another example of traditional media being slow to adapt to the seismic shift digital technology could have on its business, many radio stations have been slow to explore podcasting. Now, as listening explodes and advertisers commit more money to podcasting, radio broadcasters have started ramping up podcasting efforts, but they're playing catchup. The medium is still in its infancy -- or at least its toddler years -- and there's still room for more players, so broadcasters need to get aggressive, and fast.
Where Does Radio Fit in the Podcast Gold Rush?
