What You Need to Know from Edison Research's Q2 2019 Share of Ear Report

The Share of Ear report by Edison Research has been surveying consumers39 daily audio usage over the past five years reporting on everything from the audio source listening device to content types From all the takeaways one thing was clear digital is dominating the space more than ever before and it39s just getting startedHere are our top takeaways from this most recent edition of the Share of Ear ReportAMFM time spent is on a slippery slide Time spent with traditional radio is at an alltime low over the last five years people aged 1854 are spending 19 less daily time with AMFM and time spent among 1834s has fallen by nearly a full hour per day These numbers defy the radio industry39s quot92 of the country listens to radioquot narrative Keep in mind that39s a weekly reach figure which includes some people who listened once during the week for as little as five minutes such as the time it takes to buy an item in a convenience storeIn response young listeners have gone digital The message is clear the next generation is used to consuming their content digitally and for them audio is no differentAnd the AMFM is only a medium for many of these listeners when nothing else is availableamp821275 of those 1834yearolds listened to the radio only in the car and even then mainly because they tend to drive older cars that don39t have the capabilities for digital audioWith digital on the rise the podcast boom still isn39t over Daily podcast reach shot up by 25 year over year and overall time spent rose 19 during the same period From our experience people who consume podcasts listen to 100 additional minutes of audio per day vs the general population We39ve also noted that people under age 50 get more of their quotpersonalitytalkquot content from podcasts than they do from AMFM radio All of these metrics point to a bright and engaging future for podcastsSo what does it all mean Great question Sure it39s helpful to see the data broken out into content types listening habits and age but how does that affect your business It all comes down to knowing your listenersamp8212who they are where they39re listening and who has the potential to be reached Understanding how your audience listens will help you better craft an ad that is personal and meaningful to each of them The digital evolution has become a revolution and we want you to understand where your audience is these daysWant to understand more about what these insights from the Share of Ear report mean for your marketing strategy Read further here wwwpandoraforbrandscomOriginally published on Pandora for BrandsClick the social buttons to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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What You Need to Know from Edison Research's Q2 2019 Share of Ear Report

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