At the dawn of the Internet, many viewed the network as a means to promote values of individual rights, freedom of speech and human dignity. Unfortunately, today's Internet -- having evolved from the static, read-only days of Web 1.0 to a more usable, participatory Web 2 -- is now an exploitative means for government and Big Tech agendas. Tech giants surreptitiously harvest and monetize user data at the expense and behest of the individual consumer. Governments increasingly apply pressure to the largest consumer-facing platforms to drive desired outcomes. Those who deviate or oppose marching orders are at risk of being banned or censored. As a result, consumers and content creators are increasingly distrustful and frustrated by the misaligned economic incentives and inequities of today's web.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.