Pasadena, CA -- The relatively young WarnerMedia has already established its own day at the twice-yearly Television Critics Association tours, featuring panels for HBO, TBS, TNT, truTV and other entities from its vast portfolio of networks and services. HBO Max will undoubtedly play a major role in their day at the upcoming summer tour, but it was the hot topic last week during a panel with Kevin Reilly (above center), chief content officer, HBO Max and president, TNT, TBS and truTV; Sarah Aubrey (above right), head of original content, HBO Max, and Michael Quigley (above left), executive vice president of content acquisitions for TNT, TBS and truTV. They had come to set the stage for the May 2020 HBO Max launch to come, and while they certainly did that, they frequently found themselves explaining how the whole HBO Max/HBO/HBO Go/HBO Now thing is going to play out. They were also asked about the fates of poor Cinemax and the seemingly overlooked DC Universe. (There are a lot of nerds in TCA. I say that with affection.)
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.