Warner Bros. Discovery Launches Two New Advanced Advertising Products with BrightLine

quotBy offering more advanced advertising options to our partners including these two new products with BrightLine we are able to drive brand awareness by offering choices to adreceptive engaged consumersquot said Jim Keller Executive Vice President of Digital Ad Sales and Advanced Advertising Warner Bros Discovery quotClicktoContact and Viewer39s Choice are excellent additions to our bold suite of solutions on discovery that drive results for clientsquotquotDiscovery39s launch signifies another leap forward for ad personalization and shoppability on TV Audiences expect and want personalized experiences and instant gratification which applies as much to ads as it does content so this represents another win for the viewer experiencequot said Rob Aksman President of BrightLineClicktoContact is an advanced advertising product that enables CTV adlite viewers to quotclickquot on an ad and instantly receive an email from discovery on behalf of the advertiser allowing for a seamless way for consumers to receive more details about a brand and to make purchasesViewer39s Choice is a personalized ad approach that offers consumers the option to choose their path at the beginning of the ad For example choices around preferred advertisements or products allow for the consumer choice ultimately driving brand awareness and relevancediscovery offers 70000 episodes of current and classic shows from Discovery39s iconic portfolio of networks including HGTV Food Network TLC ID OWN Travel Channel Discovery Channel Animal Planet and Magnolia Network as well as more than 200 discovery original titles and hundreds of hours of exclusive content Additionally the service offers top nonfiction content from AampampE The HISTORY Channel and Lifetime as well as the definitive offering of nature and environmental programming headlined by exclusive streaming access to the largest collection of natural history from the BBCBrightLine through its OTT Accelerator solutions suite represents the industry standard for dynamic interactive and shoppable ad experiences for streaming TV Accelerator encompasses the only TVfirst datadriven ad experiences that are interoperable with all leading streaming providers and devices The company39s offerings reach over 50MM connected TV homes via all leading streaming providers giving TV advertisers the scale and accountability they39ve come to expect form the largest screen in the homeClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Warner Bros. Discovery Launches Two New Advanced Advertising Products with BrightLine

Publish date

Channel

Archived in

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

More Videos:

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Warner Bros. Discovery Launches Two New Advanced Advertising Products with BrightLine

Enjoying This Commentary? There's More to Love

TAGS:

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

Cookies