Village Soapbox: Omnicom, DPAA, The CW, Verizon Media, Discovery, Ampersand and NewsNation

This Week in the Knowledge ExchangeI remember ten years ago or so I was in a creative media brainstorm and brought up the concept of using QR codes to a response of blank stares While QR codes didn39t exactly take off at first the pandemic has made them cool and essential Find out how QR codes are bringing a new dimension to Out of Home Advertising for OUTFRONT39s clients in Max Siegelman39s Inspire Desire On the Go We GrabandGoIf you are as big a fan of The CW as I am you39ll recognize that most of their shows not just the DCU feel well CWish That39s intentional and Steve Gidlow looks at some of the newest members of The CW family from across the pond in The CW Explores Alternative Series for Upcoming Original ProgrammingAlli Romano looks at how Pandora is helping to instill confidence in the public at large to encourage COVID19 vaccinations Get the details in Digital Audio Helps Spread Positive Word on COVID19 VaccinesCarly Whiteford strategy director at OMD EMEA recently gathered insights to advise on the state of global travel and the changes to expect as the world reopens She shares those insights with all of us in Travel in the PostCOVID Era Tracking Emerging Trends Impacting the Industry39s ReboundJacqueline Cutler gives us a delectable preview of Food Network39s latest show Chef Boot Camp in Food Network39s quotChef Boot Campquot Aims to Get Cooks Out of Hot WaterThere are positive signs of strength in the media economy Bill Harvey uncovers those signals and provides some guidance in Early Indicators of Rebound and Other Recent SignalsFor most of us we are able to empathize with those to whom bad things happen and then move on with our lives For journalists whose role is to focus on those things it is often much harder Erich J Prince looks at the impact that this can have on their psyche and how they cope and sometimes don39t in Why Aren39t Journalists Sadder Part OneDon39t miss this video interview between Shannon Pruitt president of content and managing director at MDC and Barry Frey president ampamp CEO of the DPAA as they talk about reimaging how we work and innovation When two industry luminaries of this caliber converse you want to listen Watch the interview Content is Queen DataLed StorytellingIn this week39s episode of The Storytelling Revolution Raquelle Zuzarte speaks with Nature39s Fynd CMO Karuna Rawal about a scientific discovery that has the potential to replace today39s proteins with something far more earthfriendly Learn all about it in Feeding Optimism Through Bold DiscoveryThere is a mad dash in the ad industry to hold on to some level of audience targeting in light of Google39s recent blockbuster identity announcement Verizon Media39s Varun Bhangwan presents one such option in Don39t Get Left Behind in the Cookieless FutureOur industry was hit hard in 2020 but each of us has a chance to lift up our friends ampamp colleagues who need help and may be struggling to reenter the industry Read my thoughts in my column But Wait That39s Not Allamp8230The Garden aka Madison Square GardenThis Week in Advancing DiversityIn this week39s episode of The Pool Philip McKenzie speaks with Ampersand vice president communications ampamp culture Natasha Dure who says quotChange doesn39t just come with a stroke of a pen It comes with a change of attitudes behaviors and it needs to come with consequencesquot Hear more of her thoughts in Bringing Culture to the Table at AmpersandIn Women Advancing Kate Byrne speaks with NewsNation anchor Nichole Berlie about the responsibility and ability of women who have platforms to amplify other voices Watch this riveting and informative interview NewsNation Anchor Nichole Berlie Talks to The Power of Women in the World of Broadcast NewsElliot Lum vice president of talent strategy ampamp program development at the ANA talks about their effort to motivate Gen Z to consider marketing as a career Read the article and don39t miss the video created by the ANA in Discovering quotThe Best Jobs You39ve Never Heard Ofquot with ANAThis Week in MediaPublicis Groupe parent company of data giant Epsilon has signed on to be a partner of The Trade Desk39s Unified ID 20 This agreement will allow Publicis to use their proprietary ID product Core ID together with Unified ID 20 in theory providing Publicis clients with a more robust audience targeting systemIn a letter published in RevoltTV Sean quotDiddyquot Combs has called on American companies to allocate at least 15 of their advertising budget to Blackowned mediaIn a fairly expected 180 degree move the Cannes Lions will be a digital only event in 2021 MediaLink has promised a live inperson New York City connectiontoCannes eventSPACs are the rage these days OOH company Lamar Advertising has launched a special purpose acquisition company Lamar Partnering Corporation with a proposed base offering of 300 millionUnilever has launched a global media review including North America Reported global ad spend in 2020 was 18B with US at approximately 529MM as measured by KantarAccording to a recently released study by Pew 81 of Americans say that they use YouTube up from 73 in 2019A Florida state bill that would require corporations to destroy data after one year and allow individual consumers to sue for small infractions has the support of Governor Ron DeSantis and bipartisan support The bill is moving quickly through the state legislatureIn a burst of good news for movie theaters and Theatrical Advertising budgets Godzilla vs Kong brought in an initial five day total of 485MM domestic even with the film being available for free to HBO Max subscribersThe WWE will host WrestleMania 37 exclusively on Peacock as part of its 1B rights agreementHave a great weekendClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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Village Soapbox: Omnicom, DPAA, The CW, Verizon Media, Discovery, Ampersand and NewsNation

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