Video: What to Do When Disaster Strikes

Accelerated Empathy is a trend that weamp8217ve been following at Mindshare for consumers and brands alikeamp160 Thanks to social media today a personamp8217s circle of empathy can be much larger than just people they know like friends or familyamp160 Now it can include strangers whose experiences they see and learn about onlineOn August 26 Hurricane Harvey became the first major hurricane to make landfall in the US since 2005 and has devastated parts of Texas and Louisianaamp160 In response The New York Times Washington Post and Wall Street Journal all lowered their paywalls for coverage related to the hurricaneamp160 That way anyone could access the stories being published whether theyamp8217re a subscriber or notamp160 A spokesperson for The New York Times said quotDuring times when safety may be at risk access to accurate and uptodate information is crucialamp8221And thatamp8217s not all Along with providing info and the option for personal pages to mark themselves safe Facebook matched 1 million of donations made to the Center for Disaster Philanthropyamp8217s Hurricane Harvey Fundamp160 The social network posted a link to donate at the top of the newsfeed and reached their goal in less than one dayIn another example of helping out an AnheuserBusch plant in Georgia halted production of beer and instead produced canned wateramp160 They sent more than 150000 cans of safe drinking water to Louisiana for those affected by Hurricane HarveyAs a marketer choosing if when and how to respond to natural disasters is a difficult processamp160 Above all brands must stay true to their values and think about how they can help and empathize with customers during events that impact both them and society at largePersonally if youamp8217re looking for ways to help those affected by the hurricane you can donate to organizations like The Red Cross and AmeriCares or local resources like food banks or the Humane SocietyFor more information please visit MindshareInTheLoopcomClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160

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Video: What to Do When Disaster Strikes

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FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

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Video: What to Do When Disaster Strikes

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FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

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