Video: Procurement with Pepsico's Adam Harter and MINI's Lee Nadler

The realities of procurement and pricing were central issues for both Adam Harter and Lee Nadler as they weighed the challenges from all sides Harter said that Pepsi had gone to both extremes at various times focusing on good creative and good advertising with little regard for cost as well as having been at times more focused on a financial procurement decisionmaking process at the expense of creativeamp160Harter said amp8220We recognize when we shift too far into cost and efficiency we lose some of that magic and so thatamp8217s a constant debate that weamp8217re having internally It will always be a point of contentionamp8221amp160 Hear his insights on balancing the twoHaving run his own agency at one time Nadler was sensitive to the challenges facing agencies He spoke about how agreedupon production markups or agency commissions are a thing of the past and could be driving agencies into areas outside their core competencies to try to generate revenueHowever Nadler stated amp8220Clients companies like ours we will invest in growth So what are the opportunities for you as an agency and some ways if you have a deep enough integration as a media company to be able to come to the table put down some chips and make an investment in our growth And if we win we all winamp8221Watch more of this lively exchangeamp160here and view all the round table discussions with senior industry executives at wwwLegendsLeadersorgThe Legends ampamp Leaders Video Series was made possible by a generous grant from Warner Brothers Media Sales and is presented by Jack Myers KnowledgeExchange and MediaVillageVideo Transformation with Pepsico39s Adam Harter and MINI39s Lee NadlerVideo Mass Reach with Pepsico39s Adam Harter and MINI39s Lee NadlerVideo Inspiring Great Creative with Pepsico39s Adam Harter and MINI39s Lee NadlerVideo The Future of TV with Pepsico39s Adam Harter and MINI39s Lee NadlerVideo CareerBuilding Tips with Pepsico39s Adam Harter and MINI39s Lee NadlerVideo Thoughts on the Future with Pepsico39s Adam Harter and MINI39s Lee NadlerVideo Procurement with Pepsico39s Adam Harter and MINI39s Lee NadlerA Seat at the Table Season 2 of Legends ampamp Leaders Videos with Jack MyersClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Video: Procurement with Pepsico's Adam Harter and MINI's Lee Nadler

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Karla Chrzanowski

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Video: Procurement with Pepsico's Adam Harter and MINI's Lee Nadler

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