Understanding data-driven television advertising across linear, streaming, OTT and addressable has quickly emerged as a foundational requirement for all those engaged in media planning, buying selling. At the forefront of educating the community is the team at Ampersand headed by CEO Nicolle Pangis. In her Legends & Leaders conversation with Jack Myers, the WPP veteran explains the origins of Ampersand and the path it has taken to providing marketers and agencies with access to the largest national footprint of advertising inventory across the television landscape.
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