There are more and more data sets available from a myriad of sources. One interesting source is the National Weather Service, which blogger and media executive Rob Frydlewicz uses to track New York City weather patterns. With increased interest in climate change, his body of work over the past 11 years is proving to be prescient.
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Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more
