UPtv's Christmas Movie Slate and "GilMORE the Merrier" Binge-a-thon to Bring Families Together this Holiday Season

In celebration of Gilmore Girls39 20th anniversary this yearamp8217s marathon will culminate with the cable premiere of the four Gilmore Girls Year in the Life movies Go here for even more exclusive intel on the success UPtv has enjoyed in recent years with its GilMORE the Merrier quotbingeathonsquot All in all Campos is looking at more than 500 hours of holiday cheer as part of this yearamp8217s UPtv Merry Movie Christmas holiday programming extravaganza that runs from November 1 through the end of the yearquotIt39s all about bringing families togetherquot Campos says It certainly seems to work In 2019 177 million people tuned in to watch these frothy dollops of Christmas cheer according to Nielsen This year should attract even more viewers for a couple of reasons Campos states Some families have been sharing the same space 247 for months now and are looking for programming they can not only all watch together but that feels quotspecialquot and can remind them of just how wonderful that time together can be Other families will be forced to spend the holidays apart and may be looking for ways to salvage holiday traditions like watching movies quottogetherquot in separate homes over video chatquotWe39re always looking for new ways to bring fans togetherquot says Campos quotOur fans are family We want to create an atmosphere in which they can feel connected with the network talent and other fansquotThe world premiere movies this year include A Very Country Christmas Homecomingamp160pictured aboveamp160Mistletoe Magic and Christmas on the Range The Country Christmas series of films of which this year39s installment is the third has proved a massive hit for the network and Campos is looking forward to fans discovering newbies like Dashing Home for Christmasamp160pictured belowOne of the UPtv Merry Movie Christmas films having its cable premiere Christmas at Rosemont was originally acquired by UP Entertainmentamp8217s SVOD service UP Faith and Family The movie was part of a quotChristmas in Julyquot event and Campos noticed that it was not only doing gangbusters on the platform during the event but kept cracking the top 10 well after quotWe said 39Well there may be something to this let39s see if we can get it onto the network39quot Campos explainsSome of the original movies had completed filming before the coronavirus hit but others were fully filmed during the pandemic The resulting movies are a combination of luck determination and ingenuity on the part of the production companies which implemented strict guidelines to ensure the safety of their casts and crews quotWe39re quite pleased with the quality as well as the amountquot Campos saysWith so many premieres in the offing it39s the perfect time for UPtv to launch My UPtv Movies the network39s movie tracker app The app will allow fans to get alerts when their favorite movies are airing and add calendar remindersMy UPtv Movies along with the premierepacked Christmas season and the 26 other original movies that premiered in 2020 are signifiers of a sea change at UPtv The Atlantabased network has partnered with a production company in Los Angeles to make original programming for UPtv a whole slate of movies with the goal of one premiere a week UP Entertainment CEO Charley Humbard earlier this year spoke with MediaVillage about that new programming partnershipThis ramping up of original movies to premiere yearround is a newer direction for the network but one that Campos is committed to quotWe have all this acquired programming that we know is resonating with viewers with movies like Legally Blonde and shows like Reba but we also know that originals are the differentiatorquot says Campos By partnering with production companies UPtv gets more of a say in the development of these originals As the experts in what their audience wants this kind of participation in development is crucial to building an inventory of hitsCreating that inventory is more important than ever as the pandemic continues and people keep searching for new content to watch But it39s not just about the pandemic quotWildfires hurricanes politics there39s a lot going onquot Campos notes quotPeople are looking for not just an escape but for kindness and thoughtfulness on their TVs We invite viewers to come to UPtv to be uplifted and entertained as we celebrate Christmas togetherquotIt39s a strategy that has paid off Not only were last year39s Christmas movies a huge success but ratings for UPtv39s uplifting programming have been increasing sharply over the last three quarters including moving up 10 positions among all ad supported cable networks in third quarterAccording to Campos quotChristmas is going to cap off a good productive yearquotClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160

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UPtv's Christmas Movie Slate and "GilMORE the Merrier" Binge-a-thon to Bring Families Together this Holiday Season

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Oriana Schwindt

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UPtv's Christmas Movie Slate and "GilMORE the Merrier" Binge-a-thon to Bring Families Together this Holiday Season

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