Upfront News and Views: Univision's Deluxe Two-Day, Four-Floor Event

For years, Univision sandwiched its annual Upfront Week event in New York on Tuesday between presentations by ESPN in the morning and ABC in the afternoon.  In perhaps the most radical new strategy of any Upfront/NewFront player this spring, Univision moved from midtown to downtown and orchestrated a deluxe four-story immersive production that ran on Monday night and throughout the day on Tuesday.