Spring is upon us, and for many it begins a time of renewal. It also marks the Easter season, and this year the folks at UPtv and Aspire, along with their streaming service UP Faith & Family, are embracing that theme with a week-long programming event titled "Easter Lives Here" that promises the best in uplifting and faith-friendly entertainment. "If you look at UP Entertainment through our three brands, we are the destination for the millions of people who celebrate the deeper meaning of Easter and Christmas," said CEO of UP Entertainment Charley Humbard. "That's one piece that I think is very important; that we curate different types of programming around those holidays and we make sure we deliver the storylines and types of shows that really celebrate the season."
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.