Top 10 List of News Items Relevant to Multicultural Marketing and Diversity in 2021

Amanda Gorman the nation39s firstever youth poet laurate read the poemamp160quotThe Hill We Climbquot on Inauguration Day in January focusing on themes of hope unity healing and resilienceCensus results confirm the United States is more diverse and multiracial than ever The nonHispanic White share of the US population decreased 6 while the share of those who identified as Asian 356 HispanicLatino 23 and multiracial two or more races 127 grew the most In California the HispanicLatino population officially became the largest racial or ethnic group in the state for the first timeThe Securities and Exchange Commission approved a proposal from Nasdaq designed to increase diversity on corporate boards by mandating that all companies listed on its exchange have at least one female director and one director from an underrepresented group such as Blacks Latinos or members of the LGBTQ communityA McKinsey report done in collaboration with the BlackLight Collective concluded that Hollywood loses 10 billion annually due to lack of diversity particularly Black representation The research reveals the barriers that Black talent in the film and TV industry faces the economic fallout and solutions for creating a more inclusive equitable workplaceColorado Gov Jared Polis the first openly gay man to be elected a US governor married his longtime partner marking the first samesex marriage of a sitting US governorDiverseowned media particularly Blackowned media is in the news as marketers make commitments to increase advertising spend thereCOVID quothate crimesquotamp160against Asian Americans were on the rise The ad community responded with campaigns including WashTheHate and work from the Ad Council The Alliance for Inclusive and Multicultural Marketing AIMM takes a stand against acts of violence against the AAPI community and publishes an industry pledge commitment in The New York Times and USA TodayMattel further expands its diverse lineup of dolls for the Barbie franchise A Ken doll who uses a wheelchair was released for the first time as well as a Black Ken doll Mattel also released a Barbie who is white and has vitiligo an accompaniment to last year39s Black doll with the skin conditionThe US Department of Veteran Affairs announced that tens of thousands of LGBT veterans forced from the military for their sexual orientation and given otherthan honorable discharges will be able to receive their full Veterans Affairs benefits despite their dismissal statusSome state and federal legislators and regulators are trying to impose broad restrictions against the use of certain demographic and other data to be used for targeted advertising Of course marketers need to use targeted ads to reach multicultural consumers ANA calls such potential restrictions quotseverely harmful and misguidedquot as messaging based on specific interests or characteristics can be very effectiveI collected these news items since the beginning of the year and they39ve made me think and reflectamp160I hope they provide some value to you as well Hope to see you at ANA39s 23rd annual Multicultural Marketing ampamp Diversity Conference October 2426 in San Diego as well as virtuallyClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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Top 10 List of News Items Relevant to Multicultural Marketing and Diversity in 2021

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Bill Duggan

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

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Top 10 List of News Items Relevant to Multicultural Marketing and Diversity in 2021

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Bill Duggan

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

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