TLC’s annual Give A Little Awards, held on September 20 in partnership with Redbook magazine and Love Is Louder at New York City’s Park Hyatt Hotel, this year raised awareness about bullying and its corrosive effect on the lives of so many young people. The honorees were a range of celebrities (TV personality Kelly Osbourne and dancer Derek Hough among them), activists (Kristen Caminiti, Dianne Grossman, Jaylen Arnold) and TLC star Jazz Jennings (I Am Jazz). Each of them was truly deserving of his or her award and in total the night was a masterclass in the importance of mission-driven messaging and brand alignment.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.