Three Consumer Attention Myths Holding Back Marketers

Let me paint what I suspect will be a familiar picture. Your alarm goes off and the first thing you do is check texts, messaging apps, emails, feeds.  You grab coffee, rush out and use your commute to catch up on news, or perhaps clips of last night's Trevor Noah highlights.  Even at the office, you are constantly checking every device -- in between meetings, in line for lunch, again waiting for your turn at the coffee machine. You are toggling between no less than a dozen apps, all at once.