Eleven years ago -- on April 12, 2010 -- I keynoted at the annual conference of the Newspaper Association of America in Orlando. Publishing it 11 years later because the Four Key Shifts and the 10 Steps to Re-Invention are as true today for every business and individual as they were in 2010. While the opening of the talk is focused on the Newspaper industry it really is about every industry since every industry is being transformed and often it is the failure of imagination and mindset to re-think one’s business that leads to business decline. In the newspaper industry some firms like The New York Times, The Washington Post in the U.S. and many all over the world like Dagens Nyheter in Sweden have re-invigorated themselves, but all too many for too long refused to change till it was too late and the "Newspaper Industry" is now less than half the size in revenue and circulation it was a decade ago. The Industry did not fail, its leadership failed it because if one thinks of all the new types of publishing operations that have launched from The Information to Buzzfeed to Group Nine to Substack and more the Industry is bigger than ever. It just shifted. We should all be aware of the shifts in our future. All we have to do is look outside ourselves and our industry definitions.
This Is Your Industry ... and You Can Decide Where It Will Go from Here
