This Back-to-School Season, New PSAs Inspire Adults to Get Their High School Diploma -- for Themselves and Their Communities

The Dollar General Literacy Foundation DGLF and the Ad Council today announced new public service advertisements PSAs encouraging adults to take the first step towards a better future by completing their high school equivalency such as their GED or HiSET This latest iteration of the longstanding amp8220Finish Your Diplomaamp8221 campaign drives audiences to FinishYourDiplomaorg to find free local classes at an adult literacy center near them using a ZIP Code search tool The newest PSA material continues to celebrate the free support available to those interested in completing their high school equivalency alongside the positive ripple effect that earning a diploma can have on oneamp8217s family and communityAccording to the Census Bureau nearly 30 million adults in the United States lack a high school diploma The lack of a high school credential or equivalency is associated with higher rates of unemployment and lower wages In fact those without a high school credential represent nearly 3 in 10 adults with household incomes below the federal poverty lineamp8220These powerful new PSAs capture the lifechanging impact that a high school equivalency can have not only on an adult learner but their entire communityamp8221 said Heidi Arthur chief campaign development officer at the Ad Council amp8220Weamp8217re proud to continue our partnership with the Dollar General Literacy Foundation and are committed to inspiring adults to take the transformative first step towards earning their high school diplomaamp8221The new PSAs developed pro bono by creative content agency Mofilm share the stories of Darlene and Jamie who obtained their high school diplomas as adults amp8220Once I got my high school diploma so many opportunities opened up for meamp8221 said Jamie the star of one of the new videos amp8220My high school diploma gave me confidence and made me more excited for the futureamp8221Since 2010 over 2 million people have been connected with adult education centers through the campaign website FinishYourDiplomaorg Across the United States thousands of free and supportive adult education centers are available to guide adults ready to pass a high school equivalency test and earn their diploma The amp8220Finish Your Diplomaamp8221 campaignamp8217s Zip Code search tool makes it easy to find an adult education center in all 50 states and DCamp8220Mofilm is incredibly honored to partner with the Ad Council and the Dollar General Literacy Foundation for another year of this impactful campaignamp8221 said Anisha Madzounian director business operations ampamp growth for Mofilm amp8220Itamp8217s always inspiring to choose which real stories to bring to life especially with so many graduatesamp8217 journeys showcasing the power of achieving a high school equivalency By highlighting a variety of paths and diverse stories we hope anyone watching can see themselves in the journey encouraging them to seek out an adult literacy center and take that first step toward a brighter futureamp8221amp8220Sometimes finding where to go for support in preparing for your high school equivalency is the hardest stepamp8221 said Denine Torr executive director of the Dollar General Literacy Foundation amp8220The beautiful stories of Darlene and Jamieamp8217s educational journey and their accomplishments are inspiring We hope that the ads provide not only the tools to enable individuals to locate a local program but also the encouragement to take the first step in their continued educational journeyamp8221The campaign is supported by the media agency of record Starcom which extends the reach of the latest creative work through donated media from various partners like Meta and TikTok The new PSAs will appear in donated time and space nationwide across broadcast digital radio social outofhome and print formatsSince 2010 the campaign has received over 345 million in donated media support connected more than 2 million people with adult education centers and driven 84 million visits to FinishYourDiplomaorgTo learn more about the campaign and find an adult education center near you visit FinishYourDiplomaorgPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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This Back-to-School Season, New PSAs Inspire Adults to Get Their High School Diploma -- for Themselves and Their Communities

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