"This time last year..." That's a line that's been repeated over and over during the last few weeks as we look back at our collective mindset at the start of the pandemic vs. where we are today. Few of us could have known just how long it would last or the degree to which it would impact every facet of our lives. In the sports world, one of the major benchmarks of the "before" and "after" of the onset of the pandemic was when one of the first major live sporting events - March Madness - was canceled. The NCAA's unprecedented halting of the 2020 men's and women's basketball postseason matchups marked the beginning of a stop to all live sports. While life is not yet back to normal and some changes may be here to stay, the tip-off of this year's March Madness tournaments symbolizes a full circle moment in time; not only for the hoops fans, but for everyone, which is why advertisers are clamoring to get their brands in the game.
Return of March Madness Is a Slam Dunk for Brands
