The world of out-of-home advertising has significantly evolved and today is one of the most cost-effective and farthest-impacting advertising platforms with the ability to drive immersive and memorable experiences. More brands have turned to programmatic digital out-of-home (DOOH) to take the benefits of traditional OOH even further and bring in the unique advantages of digital messaging. In this Storytelling Revolution episode, we speak to Cathy Muldowney, Senior Vice President, Programmatic Sales, Clear Channel Outdoor Americas, who shares that "marketers are already enthusiastic about their prospects for 2022" and are optimistic about an economy turbocharged for growth.
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